" Hello ! I'm Prerna Sharma
A Digital Marketer
I focus on building creative and practical digital marketing strategies that help brands grow online. I work with campaigns, content, and digital platforms to create meaningful brand experiences.
About Me
I’m Prerna, an aspiring digital marketer with a strong interest in marketing strategy, audience research, and online brand growth. Through hands-on training and project-based assignments, I’ve developed practical skills in social media marketing, performance marketing, content creation, website creation using WordPress and Shopify, and basic SEO.
I’m currently pursuing a BBA at Poornima University (2024–2027) while continuing to strengthen my skills and understanding of digital marketing.
Skills
Social Media Marketing
Social Media Management, Growth Strategy
Performance Marketing
Meta Ads & Google Ads Campaign Setup and Optimization
Design Tools
Canva Design, Marketing Creatives
Website Creation
WordPress & Shopify Website Development
Search Engine Optimization (SEO)
Keyword Research, On-Page SEO, Off-Page SEO
E-commerce Management
Product Listing (Amazon & Shopify)
Content Strategy
Content Planning, Content Creation
Projects
Social Media Project - Skills Talks
Overview
Skill Talks was a training-based social media project created as part of a digital marketing assignment. The project involved setting up and managing an Instagram page, planning and creating short interview-style reels, writing captions and hashtags, and analyzing performance using Instagram insights. Through this project, I learned how social media content is planned, published, and optimized to improve reach and engagement.
My Role
- Learned how to manage a social media page from scratch
- Understood content planning and short-form reel creation
- Learned how captions and hashtags improve reach
- Gained basic understanding of Instagram insights and engagement
Best Performing Reel
8.6k+ Views
4.8k+ Accounts Reached
625+ Interactions
Meta Ads Lead Generation Campaign (Group project)
Project Overview
This was a training-based digital marketing project where our team promoted a fictional event called Midnight Mirage by Party Affairs. We created an Instagram page and planned a Meta Ads lead generation campaign to encourage event registrations.
The campaign was run with a ₹500 test budget for one day to understand audience targeting and how to track key metrics such as reach, impressions, and cost per lead.
My Role
- Created two ad creatives for the campaign
- Wrote two ad copies for the advertisements
- Defined the target audience using interest-based targeting
- Selected ad placements in Meta Ads Manager
Key Learnings
- Learned how Meta Ads lead generation campaigns work
- Understood audience targeting and ad placements
- Gained insight into metrics like reach, impressions, and cost per lead
- Learned how ad creatives and copy impact campaign performance
9 Leads Generated
21,936 Reach
29,303 Impressions
Why work with me ?
Clear and organized work
Creative but practical ideas
Strong attention to detail
Reliable execution